Wednesday, November 15, 2017

how retail businesses attract new customers with sms marketing


"Dynamically Send, Receive & Enhance Text Message Campaigns."

Dynamically Send, Receive & Enhance Text Message Campaigns.


Retailers are waking up to the huge potential that is SMS marketing. Retailers have been experiencing response rates that they could only ever dream of before, more responses leading to more sales, meaning very happy retailers.

SMS open rates 98% and response rates 45% – compared to email response rates of 6%.

However like any marketing channel, SMS marketing has it’s pitfalls and traps that can lead to your business making costly mistakes.

One of the biggest strengths for the mobile phone is that it’s a personal device, we are all in constant contact with it as we cannot leave our homes without it – we are all obsessed with it. However because of this, you need to be extra careful, sending out an SMS marketing message is not just like sending out a marketing email that will probably go in a spam folder or be ignored for a few weeks and then deleted… No this is SMS marketing!

95% of all text messages are read within 3 minutes (Forbes) and most on average being read in under 5 seconds.

So as you can see the timing of your SMS marketing message is going to be very important to the success of your campaign, no one is going to want receive your message at 5 o’clock in the morning.

Another mistake some retailers are making is writing too much in their messages. When they hear about the open rates and response rates of SMS, they try to cram everything in as they know it’s going to be read. I know it’s tempting to do, but you are better off keeping it short and sweet and to the point. Open with an attention grabbing line such as, ‘Sale now on’ ‘Amazing Flash Sale’ ‘Quick, hurry whilst stock last’.

But one of the most criminal mistakes I see, is businesses not telling their customers who they are, or not putting a link to their website within the message. You have to tell your customers exactly who the message is from and it’s imperative to include a link to your website within your message… These things will dramatically improve your response rates and click rates.

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4 comments

Nice information, thank you for sharing with us.

Bulk SMS Mumbai

Increase customer footfall in restaurants with SMS Marketing Campaign

To start with sending out Bulk SMS, you need to have a platform which helps you in uploading your message and customer list. Depending on your data size, it is important to make sure the platform can handle the volume and deliver all the messages accurately and on time. Hence choosing the right vendor is the most important part when you are planning for SMS marketing. As per the rules and regulations of the country, your data cleaning of DND numbers, adding unsubscribe options, etc are factors that will also affect the impact of your campaign.

Why Should Restaurants Opt For SMS Marketing?

SMS is the most commonly used phone app. As much as 97% of phone owners use SMS every day
SMS boasts of a mighty 90 to 95% open rate which is among the highest in the marketing industry
SMS encourages a 45% response rate which is over 7 times more than emails
75% of target customers have reported a preference for SMS over other media to receive promotional messages


How Restaurants can benefit from SMS Marketing Campaign

1. Higher Footfalls

2. Communicate Offers And Promotions

3. Reach Larger And Specific Audience

4. Scheduled Texts For Booking Reminders And Cancellations

5. Promote Your Menu And New Dishes

6. Great ROI

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