top 10 mobile push notifications insights

While push notifications are not a standalone strategy, they are one of the first and best indicators of whether mobile app initiatives will be successful.

1)Push notifications boost app engagement by 88% and 65% of users return to an app within 30 days when push notifications is enables (Source: Localytics Data Team)

2)Data from Urban Airship shows that app users who opt in to push notifications are 4x more engaged than users who opt out 3

3)In-app messages increase app launches by 27%. The data also shows that they are also retained at more than double the rate of opt-out users.

4)Furthermore, our original research, based on a review of nearly 3,000 apps and 100 billion notifications sent to more than 500 million users in 2014, showed significant differences in marketing message engagement on mobile.

5) Sending even more high value push notifications can increase your app retention rate by 2-10x, while targeting your push notifications can improve response ratesby 4-7X

6)High-performing apps have opt-in rates above 50%. Compare these opt-in rates to how many people sign up to receive email communications from a brand — industry estimates peg it at 2%. High-performing iOS apps get 6x more engagement with notifications than average performers

7)On Android, high-performers have nearly 4x the engagement rates than average performers Among industries Retail has been the fastest of all industries to adopt in-app messaging.Retail
industry  get nearly 6x more in-app message opens than average performers, with more than 50% of their audience taking action to open the message Average retail apps get nearly 5x more in-app message opens than they do direct taps/swipes on notifications.

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