SMS have today become a ubiquitous across the world. With more than 3 billion users have access to more than 6 billion devices,SMS are the most cheapest communication channel, with more than 90% of sms being read within 3 minutes of being sent.
98% of SMS are read as compared to mere 20% in emails. Click Through rate (CTR )of mobile text message is 19% as compared to 2% for an email message. The Response to a mobile survey is more than 2 times than that of a traditional telephone survey result and 5 times more than online survey response.
More than 10 times users redeem a offer when sent across to their mobile handsets.